This respected non-profit is a New York institution. L’Alliance New York organizes and produces the annual Bastille Day Festival, which is wildly popular and drew over 55,000 attendees last year. In fact, the president of L’Alliance New York personally invited the two artists to bring their extraordinary, immersive street artwork to the city. [1, 2]

At the heart of the 2026 festival on Madison Avenue is the World Premiere of the Monumental Goose Game (Jeu de l'Oie). This large-scale, 1,225-square-foot participatory street artwork is unlike anything previously seen in New York. The project celebrates the historic ties between France and the United States through contemporary art, featuring "ROLL THE WORLD TOGETHER"—a Style Music TV Original Anthem created specifically for the Bastille Day Festival NYC 2026