Search Results: levi’s

• THE LEVI’S® BRAND INTRODUCES INNOVATIVE MEN’S COMMUTER CYCLING PRODUCTS

  Jul 16, 2011 by Administrator / 1,585 Views

  The Levi’s® 511™ Commuter Skinny and Trucker Jacket for

  Cyclists Hits Stores This Week

  SAN FRANCISCO (JULY 11, 2011) – The Levi’s® brand is proud to introduce Commuter by Levi’s® – clothing designed and optimized specifically for the needs of the urban commuter cyclist.  Arriving in select Levi’s® Stores this week, the 511™ and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety, mobility and protection needs while maintaining the durability and classic styling that people expect from the Levi’s® brand.  The launch of these products builds upon the Levi’s® brand’s commitment to innovation while tying back to the new global ‘Go Forth’ campaign which is a rally cry to create positive change in the world. 

  Erik Joule, senior vice president of Levi’s® Men’s Merchandising & Design says, “This product was born from innovation, classic American style and a personal passion for cycling – it’s about designing product for people who ride bikes, by people who ride bikes.  We knew that our jeans were already being worn by urban cyclists across the country, including our own designers.  We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear.”

  Built around the 511™ Skinny Jean, the Levi’s® brand’s most popular skinny fit for men, the 511™ Commuter features fabric and construction upgrades that increase mobility and durability, while protecting cyclists from the potential hazards of their daily commute.  The 511™ Commuter comes in two styles – a full length and cropped version – and both denim and non-denim fabrics.  The series also includes a Commuter version of the classic Levi’s® Trucker Jacket, an iconic work wear style that was first introduced in 1962 and has now been updated for the modern worker who demands performance and style on and off the road. 

  All Commuter by Levi’s® products blend form and function by utilizing the most cutting-edge performance apparel technologies.  The Levi’s® brand partnered with Swiss-based Schoeller Technologies AG to be the first to introduce NanoSphere® treatment into denim fabrication.  NanoSphere® technology makes denim fabric water resistant, dirt repellant and more durable. 

  The Levi’s® brand also consulted with technology-expert Clariant, a global supplier of specialty effects for textile, in order to implement the invisible but powerful technology that makes Commuter by Levi’s® clothing so unique.  All Commuter products feature Sanitized™ hygiene function, which provides protection against odors for long-lasting freshness and comfort, and 3M Scotchlite™ which subtly integrates 300,000 candle watt reflectivity into key areas of the garments. 

  In addition to these performance technologies, the Levi’s® brand also leveraged its own insights and superior construction techniques to make their new cycling products more commuter-friendly.  Both the Commuter by Levi’s® Trucker Jacket and the 511™ Commuter Skinny feature just the right amount of stretch to increase mobility while maintaining their signature fit.  The 511™ Commuter Skinny also features a raised back yolk that minimizes lower back gap, a reinforced crotch gusset that protects against ripping in this high stress area, double back layer pockets, a U-lock storage system and fabric reinforcements throughout.  The Trucker has extra utility pockets and modifications to the sleeves, cuffs and tail that enable more comfortable movement while cycling.

  “As an avid cyclist myself, I am confident this line has all of the key cycling-specific performance features cyclists value, but haven’t been able to find in other lifestyle clothing options,” added Joule.

  Commuter by Levi’s® clothing can be found at select independent bike shops in major metro cities as well as select Levi’s® Stores and at www.levi.com beginning this July. The line will also be available in select Urban Outfitters beginning in August.  The 511™ Commuter Skinny and 511™ Commuter Cropped Skinny retail for $78 and the Commuter Trucker Jacket retails for $128.To coincide with the introduction of the new Commuter by Levi’s® collection, the Levi’s® brand is partnering with Urban Outfitters  to launch the “Get in the Saddle” bike shop tour. The bike shop will go to where cyclists are and create temporary resource centers around the country complete with a bicycle tuning center, a custom commuter tailoring shop and a bicycle photo-booth. The tour kicks off in early August in New York City and ends in Portland in late September with stops in major cities along the way.

  Commuter by Levi’s® 511™ Skinny product features:

  · Utility waist band – specially designed for u-lock storage

  · Higher back rise – providing additional coverage when riding

  · NanoSphere® Technology – applied to make fabric water resistant, dirt repellant and durable

  · 3M Reflectivity – 3M Scotchlite™ Reflective Tape on interior cuff offers high level of visibility

  · Sanitized® built-in hygiene function – for long-lasting protection against odors

  · Reinforced Fabric – in crotch, back pockets and belt loop for durability

  · Performance Stretch Fabric – more stretchable for added mobility and comfort

  
  

  Commuter by Levi’s® Trucker Jacket product features:

  · NanoSphere^® Technology - water resistant, dirt repellant, durable and protective

  · 3M Reflectivity – 3M Scotchlite™ Reflective Tape integrated on waistband adjusters and concealed for off the bike utility

  · Sanitized® built-in hygiene function – for long-lasting protection against odors

  · iPod front pocket – for modern convenience

  · Slight Drop tail – provides additional coverage

  · Touring Pockets – easy to reach rear storage with low-profile pockets

  · Accordion Sleeves – additional fabric that expands when in the riding stance for increased mobility

  · Angled front pockets – for easy access in all modes

  · Elongated cuffs – covers partial hand when riding

  
  

  ABOUT THE LEVI’S® BRAND

  The Levi’s® brand epitomizes classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s^® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s^® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.  This range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.  For more information about the Levi’s^® brand, its products and stores, visit www.levi.com.
  
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• The Levi’s® Brand Is Named the #1 Jeans Brand by GoodGuide

  Feb 23, 2011 by Administrator / 1,675 Views

  SAN FRANCISCO (February 22, 2011)– The Levi’s® brand announced it has been ranked first in the denim category by GoodGuide, an independent website that provides consumers with expert ratings and information about the health, environmental and social impact of products and companies. The original denim brand as well as the Dockers® brand, both ranked as one of the top five apparel brands overall, with a score of 7.4 out of 10.

  Today GoodGuide launched its first-ever rating system for apparel companies, assessing 118 brands on a number of key metrics including overall environmental efforts, sustainable material use, integration of lifecycle approach to product design, management of supply chain, restricted substance program, and vigilance in monitoring manufacturers and working conditions, among other things.

  “We don’t have nutrition labels on clothing yet, but GoodGuide is the first independent company to give consumers data to make informed comparisons about the clothes they purchase,” said Michael Kobori, Vice President of Social and Environmental Sustainability for Levi Strauss & Co. “We believe that increased transparency is the best way to empower consumers to support brands that are creating products in a thoughtful way.”

  To view GoodGuide.com's comprehensive rating on apparel brands, please visit http://www.goodguide.com/categories/277459-apparel.

  For more than two decades, Levi Strauss & Co. has been a leader on social and environmental issues. The company was the first apparel company to establish a comprehensive workplace code of conduct (Terms of Engagement) for manufacturing suppliers, setting standards and addressing the important issues of child labor, forced labor, disciplinary practices, working hours, wages and benefits, freedom of association, discrimination as well as health and safety. In the fall of 2010, LS&Co, along with H&M, led a global ban on the practice of sandblasting in the retail industry, a practice that when done incorrectly, can cause serious health issues for workers.

  LS&Co.’s commitment to environmental leadership remains a priority. The company was the first to establish environmental requirements for suppliers, guidelines on water quality, and restrictions on the substances that can be used to make its clothes. To determine where even greater environmental improvements could be made, the company studied every stage in the life cycle of a typical pair of Levi’s® 501® jeans and discovered that the largest water impact comes from the cotton growing process and through the laundry habits of consumers after they leave our stores. As a company, LS&Co. is making strides in these key areas – from supporting more sustainable ways to grow cotton to monitoring how suppliers use water in the manufacturing process.

  Most recently, the Levi’s® brand unveiled the “Care Tag for Our Planet” campaign, changing the global product care tags in Levi’s® jeans to include instructions about ways consumers can reduce the environmental impact of their clothes by washing less, washing in cold water, line drying and donating to Goodwill™ when no longer needed. Last month, the Levi’s® brand furthered its environmental efforts by launching Water

  About the Levi’s® brand

  The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.

  About the Dockers® brand

  The Dockers® brand has embodied the spirit of khaki for more than twenty years. Quality? Always. Authenticity? Check. Dockers® makes khakis that do their job so you can do yours. They’re talking good-looking pants in a full range of fits, and the essential goods to go with them, for men and women. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. In over forty countries around the world. Wearing the pants has never looked so good. For information on the Dockers® brand and its products visit www.Dockers.com.

  About Levi Strauss & Co.

  Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear.  The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen^TMbrands.  Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores.  As of November 28, 2010, the company operated 470 stores within 27 countries.  Levi Strauss & Co.’s reported fiscal 2010 net revenues were $4.4 billion.  For more information, go to http://levistrauss.com.
  

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