SPA WEEK ANNOUNCES TOP 10 SPA TREATMENT TRENDS FOR FALL 2011
Spa Week, the largest and most successful Spa Marketing Event in the country, has leveraged its exclusive relationships with hundreds of its spa partners to extract privileged industry information in order to release the most accurate and trust-worthy assessment of the direction of spa services to date. Spa Week is excited to announce the definitive list of the latest in spa treatment trends in honor of the 15th installment of the Spa Week Event. Taking place nationwide from October 10th -16th, hundreds of spas, wellness facilities and fitness centers will offer 2-3 exclusive services for a discounted price of just $50 each.
The complete list of spa participants and their Spa Week treatments. It is encouraged that spa-goers sign up in advance and book their appointments immediately for the most desired services and times.
Without further adieu, Spa Week presents the Top 10 Spa Treatment Trends for the Fall 2011 Event:
1. Shirodhara

We know what you’re thinking: Shiro-whata? Don’t try this at dinner, but drizzling warm sesame oil onto one’s forehead is extremely therapeutic. Shirodhara, which dates back to India circa 5000 years ago, is now being incorporated into more and more spa menus, and seen as an add-on to Western treatments like body wraps and Swedish Massages.
It’s the good kind of oil spill:
The
ritual’s steady spilling brings physical and emotional balance while
giving hair an extreme conditioning. Shirodhara is known to calm nerves,
release stored emotions, purify the mind, and fight fatigue, anxiety,
insomnia and headaches.
2. Bamboo Massage

De-knot
your body by getting rolled out like a sugar cookie with a Bamboo
rolling pin-esque Massage. The massage therapist will knead, glide and
roll a Bamboo reed along shoulders, back and legs to pamper and
penetrate tense muscles.
The benefits of Bamboo-ing:
Bamboo
Massage promotes blood circulation, improves sensory nerve perception,
and does lymphatic drainage. Bamboo also symbolizes longevity, luck and
strength, making it a somewhat spiritual spa experience.
3. Cupping and Gua Sha

Did you ever wish you could literally suck or scrape the pain and soreness right out of your body? With the ancient Chinese healing therapies of cupping and Gua Sha, you can!
How it works:
Cupping uses suction on the skin’s surface to “suck” stagnant blood from deep beneath the surface, and Gua Sha “scrapes”
the skin to mobilize blood flow in a similar fashion. Both alternative
therapies provide extreme pain and tension relief, especially on the
back. These therapies are becoming more and more mainstream, despite the
temporary bruising it causes, as new consumers experience their drastic
benefits.
4. Acupressure

No pressure to get pricked here. Acupressure employs the concept of acupuncture, (the granddaddy of healing) only rather than needles, it uses physical pressure of hands, elbows and other devices. Practitioners target specific points along the body’s energy pathways, or “meridians,” to encourage healing and balance in the individual.
What it’s good for:
Relief from allergies, chronic arthritis pain and migraines; pain-sufferers can reap the benefits of this ancient Chinese medicine without fear of being poked.
5. Boozing with Benefits

It’s always happy hour at the spa, but more and more spas are incorporating alcoholinto their treatment offerings.
On the cocktail menu:
Champagne
and wine-infused treatments can smooth skin tissue, stimulate blood
flow and are a powerful ingredient in anti-aging. Beer yeast is rich in
elements that increase skin elasticity and improve acne by suppressing
sebum. Even Scotch Whiskey is showing up on the spa scene; it’s full of
sugars, minerals and vitamin B6, giving it excellent hydrating and
anti-inflammatory properties.
6. Shellac Attack

There’s been a lot of hype around UV Manicures, especially the popular Shellac Manicure since
it first launched last Spring – the hard lustrous finish! The zero
dry-time! The 14-day no chipping/smudging/denting promise! And did you
see the Shellac flash mob?
A cross between gels and a regular manicure, products like Shellac and
Axxium are certainly no fad, as the color selection gets larger and
trendier each season.
Why Shellac?
Spa-goers
love Shellac Manicures because they get a long lasting, no-mess result,
and spas love them just as much because it brings in new clients and
revenue, without increasing the service time. Shellac Manicures are a
win-win!
7. Men’s Treatments

Did you know men make up for 31% of active spa-goers? And did you know the most common spa packages offered are for men, with 45% of U.S. spas offering such a package? By incorporating no-frills, guy-friendly scents like sandalwood, mustard seed, eucalyptus and thyme, spas are able to successfully market to men.
What services are considered guy-friendly?
Hot
Shaves, Gentlemen’s Facials, Golf Ball Massages and more have enticed
male consumers to experiment and experience the health benefits of the
spa just as frequently as their female counterparts (who, oftentimes,
are the ones who got them hooked!).
8. Mobile Spas (not to be confused with Spa Week’s Mobile App)

With more and more mobile food establishments rolling around the country serving gourmet dishes and desserts, spas aren’t far behind. One of the emerging trends is getting your massage, facial, or other spa service street-side, in a spa on wheels.
Why go mobile?
Mobile
spas are in high demand as they conveniently bring the day spa
experience right to your home, office or venue. With gas prices at an
all-time high, the mobile spa experience saves time and money, and is
now a popular and sought-after addition to wellness and bridal parties
and even corporate events.
9. Deep Sea Spa-ing
The massage therapist can work the full 360 degrees of your body.10. Spa with a Conscience

“Green” spas and treatments are thriving right now in the industry; spa owners are making critical revisions by incorporating renewable energy, holistic and eco-friendly services and indigenous ingredients into their businesses, and it’s paying off in the long run.
But how?
More
and more consumers are considering a spa’s environmental philosophy,
along with price and location in their decision to visit a new spa. Spas
are practicing conservation by purchasing organic linens, biodegradable
aesthetic gauze and eco-friendly cleaning supplies to keep each guest
sanitary and safe during their appointment. How’s that for a feel-good spa day?

