OAKLEY STORE OPENING IN TIMES SQUARE in the Heart of New York City
FOOTHILL RANCH, Calif., April 4, 2011 – Oakley, Inc. today announced the opening of a
new Oakley Store in New York’s Times Square. Debuting in early April, the store will showcase
the latest style creations and performance innovations that enrich the Oakley heritage
of design excellence.
“More than just a destination, Times Square is an experience, and we are thrilled to be
part of it,” said Erik Searles, Vice President of Oakley Retail. “As a launch point for product
innovation and a home of the chic and sophisticated, Times Square is an ideal venue for the
cutting-edge technology and leading-edge style of Oakley. An estimated 26 million visitors
each year are drawn there by the excitement of possibility, and there is a perfect synergy with
what our icon represents,” Searles concluded.
Many of the world’s greatest athletes have made Oakley style their own, harmonizing it
with their personal taste by taking advantage of the Oakley Custom Program. This will be a
prominent feature of the Times Square store, thanks to the addition of an Oakley Custom bar
that will give customers the opportunity to create their own renditions of Oakley eyewear and
goggles. An onsite etching machine will allow them to personalize their designs with engraving.
Oakley has earned worldwide acclaim for seamlessly blending form and function, and the
store will feature the newest fashions and technologies from the Perform Beautifully collection
made for active women. Golfers will have access to the latest styles and the best innovations for
performance and comfort because the outlet will carry a full selection of Oakley’s renowned golf
apparel and footwear.
Oakley Stores give customers a unique opportunity to preview new generations of Oakley
inventions, and the Times Square location will feature debut introductions. This includes the
company’s new Fast Jacket™ sunglass with SwitchLock™ Technology that makes lens
changing quick, easy and hassle-free.
The grand opening will begin with a media event on April 7th. This will be followed by an
all-day customer event on April 9th, highlighted by hourly giveaways. Details will be released
via Oakley Twitter. Oakley R&D will be onsite to demonstrate the superiority of the company’s
performance optics. Additional in-store events are scheduled for the year, including Fashion’s
Night Out in September.
The stores provide a vital link between Oakley and its customers while augmenting the
company’s valued retail partnerships around the world. They serve all retail channels by
educating customers and fueling excitement about Oakley innovation and style.
Located in the Manhattan borough of New York City, Times Square is a major commercial
intersection at the junction of Broadway and Seventh Avenue. It stretches from West 42nd to
West 47th Streets and offers a wide range of premium retail outlets, theater entertainment and
much more, lit by dazzling neon and fueled by the excitement of visitors from all over the globe.
Visit Oakley.com to learn more about the company’s sport performance and lifestyle
products, and to find the Oakley Store nearest you.
new Oakley Store in New York’s Times Square. Debuting in early April, the store will showcase
the latest style creations and performance innovations that enrich the Oakley heritage
of design excellence.
“More than just a destination, Times Square is an experience, and we are thrilled to be
part of it,” said Erik Searles, Vice President of Oakley Retail. “As a launch point for product
innovation and a home of the chic and sophisticated, Times Square is an ideal venue for the
cutting-edge technology and leading-edge style of Oakley. An estimated 26 million visitors
each year are drawn there by the excitement of possibility, and there is a perfect synergy with
what our icon represents,” Searles concluded.
Many of the world’s greatest athletes have made Oakley style their own, harmonizing it
with their personal taste by taking advantage of the Oakley Custom Program. This will be a
prominent feature of the Times Square store, thanks to the addition of an Oakley Custom bar
that will give customers the opportunity to create their own renditions of Oakley eyewear and
goggles. An onsite etching machine will allow them to personalize their designs with engraving.
Oakley has earned worldwide acclaim for seamlessly blending form and function, and the
store will feature the newest fashions and technologies from the Perform Beautifully collection
made for active women. Golfers will have access to the latest styles and the best innovations for
performance and comfort because the outlet will carry a full selection of Oakley’s renowned golf
apparel and footwear.
Oakley Stores give customers a unique opportunity to preview new generations of Oakley
inventions, and the Times Square location will feature debut introductions. This includes the
company’s new Fast Jacket™ sunglass with SwitchLock™ Technology that makes lens
changing quick, easy and hassle-free.
The grand opening will begin with a media event on April 7th. This will be followed by an
all-day customer event on April 9th, highlighted by hourly giveaways. Details will be released
via Oakley Twitter. Oakley R&D will be onsite to demonstrate the superiority of the company’s
performance optics. Additional in-store events are scheduled for the year, including Fashion’s
Night Out in September.
The stores provide a vital link between Oakley and its customers while augmenting the
company’s valued retail partnerships around the world. They serve all retail channels by
educating customers and fueling excitement about Oakley innovation and style.
Located in the Manhattan borough of New York City, Times Square is a major commercial
intersection at the junction of Broadway and Seventh Avenue. It stretches from West 42nd to
West 47th Streets and offers a wide range of premium retail outlets, theater entertainment and
much more, lit by dazzling neon and fueled by the excitement of visitors from all over the globe.
Visit Oakley.com to learn more about the company’s sport performance and lifestyle
products, and to find the Oakley Store nearest you.
