Model Search to Find the Next Face of BCBGMAXAZRIA
BCBGMAXAZRIA and REFINERY29 Partner to Find the Next Face of BCBGMAXAZRIA
BCBGMAXAZRIA, always at the forefront of fashion is the premiere lifestyle collection for urbane women, Hollywood trendsetters and style visionaries. Seamlessly fusing creativity with accessibility, BCBGMAXAZRIA is proud to partner with Refinery29: the world’s online destination for uncovering and celebrating personal style; and Talenthouse, a cutting-edge social media technology platform, to discover the brand’s new face for Spring 2013.
Lubov Azria, Creative Director of BCBGMAXAZRIAGROUP, along with Refinery29 will select ten extraordinary women from around the U.S. to be flown to Los Angeles, be shot by a renowned fashion photographer, and featured on the brand’s social media channels, bcbg.com, and in boutiques. on Wednesday, May 9th, the grand-prize winner will receive a once in a lifetime opportunity, a new head-to-toe wardrobe and become the star of BCBGMAXAZRIA’s Spring 2013 campaign editorial.
Contestants are being asked to upload two photos - a headshot and full body shot in their favorite dress - and/or submit a video telling us why they should be the next BCBGMAXAZRIA top model.
What are BCBGMAXAZRIA and Refinery 29 looking for? Chic, confidence and individuality! http://www.refinery29.com/bcbg-model-life
About Talenthouse:
The cutting-edge social media technology platform, Talenthouse, launched in October 2009, utilizing social media to engage consumers and gain reach through life-changing, creative contests. In just two years, Talenthouse has developed more than 150 creative invites, integrating social media technology to aid emerging and established brands and artists gain recognition and virally grow their audiences.
About BCBGMAXAZRIAGROUP:
BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections of women’s ready-to-wear fashions and accessories, each known for being at the forefront of creativity, quality and style. The company is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of nine brands that includes BCBGMAXAZRIA, Hervé Léger by Max Azria and BCBGeneration and Max and Cleo, and a retail and wholesale network that includes more than 13,500 points of sale throughout the world.
About Refinery29:
Refinery29 is the cornerstone of fashion, beauty, and shopping for a new generation. Combining daily local newsletter editions and a website that serves as a global style hub, Refinery29 offers the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion's finest. At Refinery29, great style isn't just a one-way obsession—it's a fast-changing world where readers talk, designers, brands, and shop-keepers engage, and great fashion influences everything.
