PASADENA, Calif., June 2, 2011 – Disney Store today
announced the launch of its new fragrance collection, a captivating
array of scents and associated products, each inspired by some of
Disney's most timeless and beloved characters and stories. The premium
personal fragrances, home scents, candles and unique gifts were created
in conjunction with some of the world's leading fragrance houses,
perfumers and an award-winning design team.
"The power of
fragrance is truly magical–it can evoke memories and convey dreams and
aspirations. Disney's rich heritage and most beloved characters also
have that same allure", says Jim Fielding, President of Disney Stores
Worldwide. "With the launch of Disney Store's own fragrance collection,
we're touching all of the senses for the first time in a uniquely Disney
The first fragrance in the collection will be available in
Disney Store locations nationwide beginning from June 2011 with other
fragrances introduced throughout the rest of 2011.
Discover a new world of…..Imagination
the signature fragrance used throughout the newly designed Disney
Store, is described as an enchanted forest of sequoia trees, cool moss
and green leaves. Inspired by the trees that line the route of the
magical path within the new stores, the fragrance gives the sense of
being in an enchanted forest. It's a timeless scent inspired by nature
that instills a feeling of natural calm, allowing the imagination to
Imagination products are available as home
fragrances, including candles and room scents, in Disney Store locations
nationwide in June 2011.
Discover a new world of…..Magic
an unforgettable blend of icy blue mint, rich chocolate and
invigorating sea spray, epitomizes the adventure of Disney and all that
is Mickey Mouse. Along with Imagination, its inspiration comes from the outside world to give it a refreshing sense of nature. Magic
is the freedom of children playing outdoors; it's a breeze of fresh,
cool, minty air, green grass, clean woods and a surprise of chocolate.
Magic home fragrances, candles and room scents will launch in stores in July 2011.
Discover a new world…… Pixie Dust
a shimmering scent of citrus sorbet, candied fruits and summer rain, is
the fragrance inspired by Tinker Bell. It's the fragrance one could
imagine floating through the air as Tinker Bell showers the earth with
her Pixie Dust, causing nature to blossom. Pixie Dust captures
Tinker Bell's personality perfectly – it charms with a shimmering
sweetness yet it also has a subtle hint of sassiness that we love about
this beloved Disney character.
Pixie Dust comes as a range
of personal products including Eau de Toilette, Body Mist and Body
Lotion, available in all Disney Store locations in Fall 2011. Gift sets
with body glitter, a roll on Eau de Toilette and lip gloss will also be
To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore tostay connected to your favorite destination.
ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned and
operated by Disney in North America, Europe, and Japan. Disney Store is
the retail merchandising arm of Disney Consumer Products, the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that
extends the Disney brand to merchandise. Disney Store carries
high-quality products, including exclusive product lines that support
and promote Disney's key entertainment initiatives and characters.
Disney Store opened its first store in Glendale, California and, in
doing so, originated the themed retail business model. There are
currently more than 200 Disney Store locations in North America; more
than 40 Disney Store locations in Japan; and more than 100 Disney Store
locations in the United Kingdom, France, Spain, Ireland, Italy and
Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk.
Each Disney Store location offers a magical shopping experience that
can only be delivered by Disney, one of the world's largest and most
successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
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