PASADENA, Calif., June 2, 2011 – Disney Store today announced the launch of its new fragrance collection, a captivating array of scents and associated products, each inspired by some of Disney's most timeless and beloved characters and stories. The premium personal fragrances, home scents, candles and unique gifts were created in conjunction with some of the world's leading fragrance houses, perfumers and an award-winning design team.

"The power of fragrance is truly magical–it can evoke memories and convey dreams and aspirations. Disney's rich heritage and most beloved characters also have that same allure", says Jim Fielding, President of Disney Stores Worldwide. "With the launch of Disney Store's own fragrance collection, we're touching all of the senses for the first time in a uniquely Disney way."

The first fragrance in the collection will be available in Disney Store locations nationwide beginning from June 2011 with other fragrances introduced throughout the rest of 2011.

Discover a new world of…..Imagination

Imagination, the signature fragrance used throughout the newly designed Disney Store, is described as an enchanted forest of sequoia trees, cool moss and green leaves. Inspired by the trees that line the route of the magical path within the new stores, the fragrance gives the sense of being in an enchanted forest. It's a timeless scent inspired by nature that instills a feeling of natural calm, allowing the imagination to soar.

Imagination products are available as home fragrances, including candles and room scents, in Disney Store locations nationwide in June 2011.

Discover a new world of…..Magic

Magic, an unforgettable blend of icy blue mint, rich chocolate and invigorating sea spray, epitomizes the adventure of Disney and all that is Mickey Mouse. Along with Imagination, its inspiration comes from the outside world to give it a refreshing sense of nature. Magic is the freedom of children playing outdoors; it's a breeze of fresh, cool, minty air, green grass, clean woods and a surprise of chocolate.

Magic home fragrances, candles and room scents will launch in stores in July 2011.

Discover a new world…… Pixie Dust

Pixie Dust, a shimmering scent of citrus sorbet, candied fruits and summer rain, is the fragrance inspired by Tinker Bell. It's the fragrance one could imagine floating through the air as Tinker Bell showers the earth with her Pixie Dust, causing nature to blossom. Pixie Dust captures Tinker Bell's personality perfectly – it charms with a shimmering sweetness yet it also has a subtle hint of sassiness that we love about this beloved Disney character.

Pixie Dust comes as a range of personal products including Eau de Toilette, Body Mist and Body Lotion, available in all Disney Store locations in Fall 2011. Gift sets with body glitter, a roll on Eau de Toilette and lip gloss will also be available.

To find a Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore  tostay connected to your favorite destination.

ABOUT DISNEY STORE The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

When I was invited to attend an exclusive Disney Store fragrance event in March at the beautiful penthouse suite of The London Hotel in New York City, I was a little skeptical about the products. Was it going to look like a kids fragrance with cute Mickey Mouse packaging? To my surprise it is a great looking collection and creative packaging for all ages! I tested the products myself and I have to say that Disney stores have a big winner!  Each of the new fragrances expresses the essence of a classic Disney character or favorite story.