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Bortolomiol Prosecco Announces Launch of “Giuliano Bortolomiol: Dreaming of Prosecco,” A Biography Honoring Company’s Iconoclastic Founder

NEW YORK, June 29, 2011--Bortolomiol Valdobbiadene, a family-owned boutique winery, today
announced the launch of “Giuliano Bortolomiol: Dreaming of Prosecco,” a newly published
biography of the company’s iconoclastic founder.  The book, written by acclaimed journalist Ettore
Gobbato and published by Veronelli Editore, will be available in the U.S. in the fall.  The book,
translated into English, debuted at a special event at the Setai Fifth Avenue Hotel in New York City.  
Featuring a Prosecco tasting by Elvira Bortolomiol, a Prosecco expert who is continuing Giuliano’s 
Prosecco-making legacy, together with her mother and three sisters.

The book, which is the first to honor a Prosecco maker, chronicles the life and accomplishments of
Giuliano Bortolomiol, who transformed what was once a simple local wine into an internationally
acclaimed sparkler.  Giuliano was the first to use the Charmat method to create Proseccos in a brut
style.  This was controversial at the time, but was later widely adopted.  He also spearheaded the 
region’s efforts to attain the DOCG designation.  It is part of the “Bold Series” by Veronelli Editore
that spotlights men and women who valued the lands in which they lived and worked, were able to
influence people’s behavior and, through their work, changed the status quo.

“We are honored to have my father’s life documented and celebrated,” said Ms. Bortolomiol.  “He
was a man of action who was passionate about making Prosecco a true star.  He was also very
modest and personally shunned the spotlight.  I think he would be very proud of this sensitive and
insightful depiction.”

Ms. Bortolomiol showcased and poured three different Proseccos, Brut, Banda Rossa Extra Dry and
Superiore di Cartizze Dry, which are renowned for their finesse, complexity and distinctiveness. 
While Americans have in recent years come to appreciate Prosecco as a fun and lively aperitivo,
these Bortolomiol Proseccos, with their DOCG designation, will introduce them to the highest level 
of quality.  Classic Italian dishes, prepared by the chef of the Setai Fifth Avenue Hotel, will
accompany these exceptional Proseccos.  Ms. Bortolomiol discussed the scenic Valdobbiadene
region as one of Italy’s increasingly popular travel destinations and signed copies of the book, which
was given to all attendees.

About Bortolomiol Valdobbiadene
Bortolomiol Valdobbiadene is a family-owned, boutique winery with the winemaking roots that date
back to 1760, when Bartolomeo Bortolomiol began cultivating vines on the hillsides of 
Valdobbiadene.  The company itself was founded in 1949 by Giuliano Bortolomiol, who 
revolutionized how Prosecco was made and elevated it to a worldclass bubbly.  A master of the 
Charmat method, he created the first Prosecco in the brut style in 1960.  Today Giuliano’s
daughters--Maria Elena, Elvira, Luisa and Giuliana--together with their mother, Ottavia, carry on
Giuliano’s legacy by producing award-winning Proseccos.  For more information, please visit

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