About the ‘Alpha’ Khaki:
New for the Fall season—and arriving in stores ranging from Urban Outfitters to Nordstrom to Bloomingdale’s shortly—the ‘Alpha’ is a cool, new design hybrid that combines the best attributes of a jean with some of the spiffed-up details of an iconic chino pant. Chief among these “blue jean” touches are the slim fit, lower rise and rock-and-roll spirit of denim. Along these lines, we also wanted to capture that great quality of how jeans age and wear-in beautifully over time—but in khaki form—creating something that at once looks both relaxed AND refined. To help achieve this, the Alphas are cut from a selection of heavier weight khaki twills that will lend themselves nicely to this softening and aging process. This allows the Alpha to express and capture the wear and personality of the pant’s owner—much the same way jeans do—with much time and wear.
In this way, the Alpha is a perfect, fresh option for that denim-head who may be looking for something new, different and with a slightly more dressy feel. Dockers design had this guy in mind when creating this pant—and wanted to encourage him to look at khaki’s in the same way he looks at denim, wearing them repeatedly—without washing them—so that he can work on building his own unique ‘khaki’ finishes over time, as well.
They also come in a wide range of versatile colors—upping the many wearing options of the pant even more. Really what we love about them is that they can look dressy but when worn, they feel like you’re wearing a jean—and fit that way too.
The ‘Alpha’ will range in price from will range in price from $68.00 for timeless colors to $128.00 for more limited-edition, hand-crafted styles.
Fall 2011 Alpha Khaki Campaign, starring the team at New York City’s Blind Barber
To officially introduce the pant, we made the Alpha the star of our Fall 2011 campaign, which features the founders and staff of the East Village’s Blind Barber modeling the pants. Shot on location at New York City’s first barber shop/cocktail parlor, the campaign was photographed by Cass Bird."When Dockers approached us here at the Blind Barber about participating in the new Alpha Pant Campaign, we were stoked,” offers Jeff Laub, co-owner of the Blind Barber. “ In my mind there could not have been a better organic partnership than that between Dockers and Blind Barber. We are two brands both set on a mission to redefine the classics while staying true to our roots."
More About Blind Barber:
The Blind Barber is a return to the "Roaring Twenties". Defined by the explosion of culture and its break from tradition, the "Roaring Twenties" was a movement in creativity. The Blind Barber hopes to revive this very movement while redefining modern manhood. The concept goes well beyond just a barbershop and bar located in the East Village, but rrather expands into all the realms of the modern gentleman: Fashion, Music, Lifestyle, Grooming and others.
Photographed by Cass Bird