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    Votre Vu sponsored Gita Bass for TINA FEY who looks quite amazing in that purple dress but of course it all because of her fabulous skin and let me tell you Gita’s secret to make her look so perfect.

    Celebrity Makeup Artist Gita Bass created Tina Fey's stunning look for the 2012 Golden Globe Awards tonight, using Votre Vu makeup and skincare.


    "We were inspired by Tina's Oscar de la Renta dress, which was a gorgeous purple shade, so we decided to create a rich, sexy but low-key look that wouldn't compete with the gown." said Gita.


    Gita started by prepping the face with skin-soothing Votre Vu Tragic Magic Rescue Creme. "It calms the complexion making it the perfect canvas for makeup" she said.  She then patted on Votre Vu Tout le Monde Antioxidant Eye Gelée under the eyes and brow bone. "It decreases puffiness instantly which helps since Tina doesn't get much sleep with a new baby at home!"


    Next, she applied Votre Vu Sensational Eyes Eye Primer in Medium on lids for a flawless eye makeup base. To create a well-defined brow, Gita used the "amazing" Votre Vu Wonder Brow in Eva which helped to emphasize Tina's natural arch. 


    Then, she smoothed on Votre Vu Champagne Kisses Lip Enhancing Balm to hydrate and prevent lipstick from bleeding and feathering. To set the look and create a silky finish, Gita dusted on Votre Vu Mineral Powder in Light all over the face.


    Gita finished by applying the deliciously scented Votre Vu Tarte D'Amande Body Creme to décolletage, arms and legs for a gorgeous, well moisturized sheen.


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  • Iconic Boot Brand to Open First Flagship in NYC


    The Frye Company, a division of LF USA’s footwear group, announced that it will open the doors to its first flagship store this August at 113 Spring St. in the heart of New York City’s historic SoHo neighborhood.  The 6,000-square-foot destination is the first of several stores planned to open nationally and internationally over the next five years, and signals a new era for Frye, which has experienced exponential growth since 2007.

    “This is a very exciting time for The Frye Company as we unveil our first store, a new website, and a variety of creative marketing initiatives,” said Larry Tarica, president and COO of Jimlar, manufacturer of Frye. “As we introduce new ways of showcasing the breadth of Frye’s finely crafted leather products, we are forging emotional connections between our iconic American brand and a new generation of savvy, media-educated consumers.”

    The Frye store, which reflects a fresh vision of Frye’s heritage and commitment to craft, will include specially designed areas called Service Bar, High Craft, and Raw Room, which will house the brand’s most iconic product, artist collaborations, handbags, and a lounge for special events and vintage trunk shows.  It will also provide “in-store only” services including boot personalization with hot stamping (complimentary for customers who bring in Frye boots they already own), boot tattooing, personal shopping services and private fit specialists.  Over the next five years, the Frye Company plans to open additional locations in key cities in North America and Europe, such as Los Angeles, Boston, Dallas, Aspen, and London.  The Company will also launch in late August a new state-of-the-art ecommerce website and social media platform to provide an online hub for Frye customers.

    Company Launches First 360-Degree Ad Campaign to Support Opening

    In conjunction with its flagship store opening, The Frye Company will launch its first 360-degree advertising and consumer marketing campaign in the company’s history.  “Eyes Open Feet First” will launch in New York City on August 1 with outdoor advertisements on subways, platforms and kiosks, and will expand with regional outdoor advertising on bus shelters and billboards in September, and print advertisements in publications including New York Magazine, Paper, Gotham, Hamptons, Time Out New York, and The New York Times T Magazine. Also beginning in September, the Company will introduce “FryeSpotting,” where it will create branded “pop up” installations that will take on the character and style of a “mobile showroom on the street,” and offer a preview of selected fall product.

    The Shopping Experience

    The Frye store is designed to offer an environment that is warm, inviting and intended to be explored, with exposed brick walls, arched insets, ornate decorative columns, ten-inch-wide reclaimed oak wood flooring, reclaimed barn doors, and soaring 15-foot black tin ceilings accentuated by custom-made brass lighting pendants.  Shopping displays feature walnut wood, banker wire, and steel, taking inspiration from vintage workshops, machinery and tools.  To help create the store experience, Frye is partnering with AvroKO, a New York-based design and architecture firm.

    Joining SoHo With LEED Certified Store

    The store will be one of only two SoHo retail stores in Manhattan seeking Leadership in Energy and Environmental Design (LEED) certification from the U.S Green Building Council, which promotes sustainable building practices. Environmentally-responsible construction methods are being used in the over 100-year-old building to garner the highest possible rating in all key classification categories, including materials and resources, energy and atmosphere, and indoor environmental quality.  Reclaimed materials have been sourced within 500 miles to further qualify for the certification.  Frye is working with leading retail and management contracting company, Richter+Ratner, to oversee the construction of the store.


    About The Frye Company

    The Frye Company, a division of LF USA’s footwear group, was founded by John A. Frye in 1863 to reflect the uniquely American spirit of optimism and independence through his handcrafted footwear. As the nation’s oldest continuously operating footwear label, Frye has become an iconic symbol of American heritage, cultural movements, and timeless style. Today, Frye maintains the same high-quality benchcrafted manufacturing techniques to skillfully create a full range of premium leather products for the next generation of men, women, and children. The Frye brand is as much about attitude and confidence, as it is about style. The company is headquartered in New York City and Florence, Italy. The first Frye retail store will open in August 2011 in New York City.  For more information, please visit www.thefryecompany.com.


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  • Pratt’s 112th annual Fashion Show on Thursday, April 27 at the Metropolitan Pavilion in New York City


     Hamish Bowles, Vogue's European Editor at Large,was honored with the 2011 Pratt Institute Fashion Icon Award . The award will be presented to Bowles by Diane von Furstenberg, who received the Pratt Fashion Icon Award in 2006. Funding for the Pratt Fashion Show was awarded in part through a competitive grant presented to Pratt Institute by the Importer Support Program of the Cotton Board and Cotton Incorporated. Pratt Institute will hold a cocktail benefit in honor of Bowles immediately following the show.
     "We are delighted to honor Hamish Bowles, who has contributed so much to the fields of fashion and interior design, with the 2011 Pratt Fashion Icon Award," said Pratt President Thomas F. Schutte. "We greatly appreciate the support of our sponsors and event attendees as all proceeds from this event help to benefit the next generation of fashion design students at Pratt," he added.

     The 2011 Pratt Fashion Show featured the best work of 18 of Pratt's graduating seniors. The designs shown on the runway have been pre-selected by a panel of fashion industry experts and will span several categories of apparel including women's, men's, evening, bridal, sportswear, and costume design. Showcased will be ready-to-wear looks for both men and women; elegantly-constructed and sophisticated bridal and eveningwear; and inventive costume designs. One of the most prestigious colleges for art, design, and architecture in the world, Pratt Institute is home to the first fashion design program in the United States.

     "The inspiration provided by the Pratt environment and the broader creative community of Brooklyn has made this year's collections extremely fresh and innovative," said Rebeccah Pailes-Friedman, acting chair of the Pratt Fashion Design Department. "In Pratt's Department of Fashion Design, our world-class faculty not only provides rigorous training, but also encourages students to find their creative expressions, develop their individual design aesthetics, and hold true to their visions," she added

    Pratt presents the Fashion Design Icon Award annually to a renowned figure in the fashion industry in recognition of his or her unique style and positive influence within the industry and ability to inspire young people interested in fashion. Bowles is one of the most respected authorities on the worlds of fashion and interior design. Bowles, who oversees all interior design features, writes profile stories, and covers fashion, contemporary culture, and the history of fashion and style for Vogue, will be the sixth Fashion Icon to receive this honor from Pratt, following Catherine Malandrino in 2010, Ralph Rucci in 2009, Carmen Marc Valvo in 2008, Narciso Rodriguez in 2007, and von Furstenberg in 2006.

    This year's recipient, Hamish Bowles, is a recognized authority on fashion and currently contributes to Vogue.com under his rubric "The Hamishsphere." He curated the much-acclaimed exhibition, "Balenciaga: Spanish Master," which was held this winter at the Queen Sofía Spanish Institute, New York, and opened this spring at the de Young Museum, San Francisco as "Balenciaga and Spain." He also curated "Jacqueline Kennedy: The White House Years" at the Metropolitan Museum of Art in 2001. Bowles has written and lectured extensively on fashion history, art, lifestyle, and interior design, and he has authored and co-authored several books including Jacqueline Kennedy: The White House Years (Bulfinch, 2001); Carolina Herrera: Portrait of a Fashion Icon (Assouline, 2004); Vogue Living: Houses, Gardens, People (Knopf, 2007); Yves Saint Laurent Style (Abrams, 2008); The World in Vogue: People, Parties, Places (Knopf, 2009); Balenciaga: Spanish Master (Skira Rizzoli, 2010) and Balenciaga and Spain (Skira Rizzoli, 2011).

    on Thursday, April 27 at the Metropolitan Pavilion at 125 West 18th Street between Sixth and Seventh Avenues in Manhattan.


    JiHye Wang The Layla
    Hannah Peyser Elytra
    Abby Dubois Surrounded Bodies
    Olivia Y. Choi Modern Armor
    Nadia Mohamed Ezili
    Sunjee Kim La Jaune Fontange
    Megan Jones Poetic Time
    MaRu Jung Bohemian Travelers
    Alfredo Cabrera Sportswear Award
    Stephanie Chudy Pastoral Existence
    Maureen Flint Fontanelle

    Emma Rowe Kings of the Wild Frontier

    Sarah Lind Metropolis

    Joana Rigol Metamorphosis
    Dara N. Rosen Look Me in the Heart
    Outstanding Achievement Award
    Melanie Miracolo Love Her Madly
    Megan Carlée Frost From Fire
    Gianna Lucci In Flux
    Renee Hunter Eveningwear Award
    Elishah Rho Flight of Fancy
    Images by Rene Perez.
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  • The Levi’s® Brand Is Named the #1 Jeans Brand by GoodGuide

    SAN FRANCISCO (February 22, 2011)The Levi’s® brand announced it has been ranked first in the denim category by GoodGuide, an independent website that provides consumers with expert ratings and information about the health, environmental and social impact of products and companies. The original denim brand as well as the Dockers® brand, both ranked as one of the top five apparel brands overall, with a score of 7.4 out of 10.

    Today GoodGuide launched its first-ever rating system for apparel companies, assessing 118 brands on a number of key metrics including overall environmental efforts, sustainable material use, integration of lifecycle approach to product design, management of supply chain, restricted substance program, and vigilance in monitoring manufacturers and working conditions, among other things.

    “We don’t have nutrition labels on clothing yet, but GoodGuide is the first independent company to give consumers data to make informed comparisons about the clothes they purchase,” said Michael Kobori, Vice President of Social and Environmental Sustainability for Levi Strauss & Co. “We believe that increased transparency is the best way to empower consumers to support brands that are creating products in a thoughtful way.”

    To view GoodGuide.com's comprehensive rating on apparel brands, please visit http://www.goodguide.com/categories/277459-apparel.

    For more than two decades, Levi Strauss & Co. has been a leader on social and environmental issues. The company was the first apparel company to establish a comprehensive workplace code of conduct (Terms of Engagement) for manufacturing suppliers, setting standards and addressing the important issues of child labor, forced labor, disciplinary practices, working hours, wages and benefits, freedom of association, discrimination as well as health and safety. In the fall of 2010, LS&Co, along with H&M, led a global ban on the practice of sandblasting in the retail industry, a practice that when done incorrectly, can cause serious health issues for workers.

    LS&Co.’s commitment to environmental leadership remains a priority. The company was the first to establish environmental requirements for suppliers, guidelines on water quality, and restrictions on the substances that can be used to make its clothes. To determine where even greater environmental improvements could be made, the company studied every stage in the life cycle of a typical pair of Levi’s® 501® jeans and discovered that the largest water impact comes from the cotton growing process and through the laundry habits of consumers after they leave our stores. As a company, LS&Co. is making strides in these key areas – from supporting more sustainable ways to grow cotton to monitoring how suppliers use water in the manufacturing process.

    Most recently, the Levi’s® brand unveiled the “Care Tag for Our Planet” campaign, changing the global product care tags in Levi’s® jeans to include instructions about ways consumers can reduce the environmental impact of their clothes by washing less, washing in cold water, line drying and donating to Goodwill™ when no longer needed. Last month, the Levi’s® brand furthered its environmental efforts by launching Water

    About the Levi’s® brand

    The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.

    About the Dockers® brand

    The Dockers® brand has embodied the spirit of khaki for more than twenty years. Quality? Always. Authenticity? Check. Dockers® makes khakis that do their job so you can do yours. They’re talking good-looking pants in a full range of fits, and the essential goods to go with them, for men and women. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. In over forty countries around the world. Wearing the pants has never looked so good. For information on the Dockers® brand and its products visit www.Dockers.com.

    About Levi Strauss & Co.

    Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear.  The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and DenizenTMbrands.  Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores.  As of November 28, 2010, the company operated 470 stores within 27 countries.  Levi Strauss & Co.’s reported fiscal 2010 net revenues were $4.4 billion.  For more information, go to http://levistrauss.com.

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  • The Team of NYC's 'The Blind Barber' stars in Dockers 'Alpha' Khaki Fall 2011 Campaign

    About the ‘Alpha’ Khaki:

    New for the Fall season—and arriving in stores ranging from Urban Outfitters to Nordstrom to Bloomingdale’s shortly—the ‘Alpha’ is a cool, new design hybrid that combines the best attributes of a jean with some of the spiffed-up details of an iconic chino pant.  Chief among these “blue jean” touches are the slim fit, lower rise and rock-and-roll spirit of denim.  Along these lines, we also wanted to capture that great quality of how jeans age and wear-in beautifully over time—but in khaki form—creating something that at once looks both relaxed AND refined.  To help achieve this, the Alphas are cut from a selection of heavier weight khaki twills that will lend themselves nicely to this softening and aging process. This allows the Alpha to express and capture the wear and personality of the pant’s owner—much the same way jeans do—with much time and wear.

    In this way, the Alpha is a perfect, fresh option for that denim-head who may be looking for something new, different and with a slightly more dressy feel.  Dockers design had this guy in mind when creating this pant—and wanted to encourage him to look at khaki’s in the same way he looks at denim, wearing them repeatedly—without washing them—so that he can work on building his own unique ‘khaki’ finishes over time, as well.

    They also come in a wide range of versatile colors—upping the many wearing options of the pant even more. Really what we love about them is that they can look dressy but when worn, they feel like you’re wearing a jean—and fit that way too.

    The ‘Alpha’ will range in price from will range in price from $68.00 for timeless colors to $128.00 for more limited-edition, hand-crafted styles.

    Fall 2011 Alpha Khaki Campaign, starring the team at New York City’s Blind Barber

    To officially introduce the pant, we made the Alpha the star of our Fall  2011 campaign, which features the founders and staff of the East Village’s Blind Barber modeling the pants. Shot on location at New York City’s first barber shop/cocktail parlor, the campaign was photographed by Cass Bird.

    "When Dockers approached us here at the Blind Barber about participating in the new Alpha Pant Campaign, we were stoked,” offers Jeff Laub, co-owner of the Blind Barber. “ In my mind there could not have been a better organic partnership than that between Dockers and Blind Barber.  We are two brands both set on a mission to redefine the classics while staying true to our roots."
    More About Blind Barber:

    The Blind Barber is a return to the "Roaring Twenties". Defined by the explosion of culture and its break from tradition, the "Roaring Twenties" was a movement in creativity. The Blind Barber hopes to revive this very movement while redefining modern manhood. The concept goes well beyond just a barbershop and bar located in the East Village, but rrather expands into all the realms of the modern gentleman: Fashion, Music, Lifestyle, Grooming and others.

    Photographed by Cass Bird

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