SAN FRANCISCO (February 22, 2011)– The Levi’s®
brand announced it has been ranked first in the denim category by
GoodGuide, an independent website that provides consumers with expert
ratings and information about the health, environmental and social
impact of products and companies. The original denim brand as well as
the Dockers® brand, both ranked as one of the top five apparel brands
overall, with a score of 7.4 out of 10.
Today GoodGuide launched its first-ever rating system for apparel
companies, assessing 118 brands on a number of key metrics including
overall environmental efforts, sustainable material use, integration of
lifecycle approach to product design, management of supply chain,
restricted substance program, and vigilance in monitoring manufacturers
and working conditions, among other things.
“We don’t have nutrition labels on clothing yet, but GoodGuide is the
first independent company to give consumers data to make informed
comparisons about the clothes they purchase,” said Michael Kobori, Vice
President of Social and Environmental Sustainability for Levi Strauss
& Co. “We believe that increased transparency is the best way to
empower consumers to support brands that are creating products in a
thoughtful way.”
To view GoodGuide.com's comprehensive rating on apparel brands, please visit http://www.goodguide.com/categories/277459-apparel.
For more than two decades, Levi Strauss & Co. has been a leader
on social and environmental issues. The company was the first apparel
company to establish a comprehensive workplace code of conduct (Terms of
Engagement) for manufacturing suppliers, setting standards and
addressing the important issues of child labor, forced labor,
disciplinary practices, working hours, wages and benefits, freedom of
association, discrimination as well as health and safety. In the fall of
2010, LS&Co, along with H&M, led a global ban on the practice
of sandblasting in the retail industry, a practice that when done
incorrectly, can cause serious health issues for workers.
LS&Co.’s commitment to environmental leadership remains a
priority. The company was the first to establish environmental
requirements for suppliers, guidelines on water quality, and
restrictions on the substances that can be used to make its clothes. To
determine where even greater environmental improvements could be made,
the company studied every stage in the life cycle of a typical pair of
Levi’s® 501® jeans and discovered that the largest water impact comes
from the cotton growing process and through the laundry habits of
consumers after they leave our stores. As a company, LS&Co. is
making strides in these key areas – from supporting more sustainable
ways to grow cotton to monitoring how suppliers use water in the
manufacturing process.
Most recently, the Levi’s® brand unveiled the “Care Tag for Our
Planet” campaign, changing the global product care tags in Levi’s® jeans
to include instructions about ways consumers can reduce the
environmental impact of their clothes by washing less, washing in cold
water, line drying and donating to Goodwill™ when no longer needed. Last
month, the Levi’s® brand furthered its environmental efforts by
launching Water
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless
cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have
become the most recognizable and imitated clothing in the world –
capturing the imagination and loyalty of people for generations. Today,
the Levi’s® brand portfolio continues to evolve through a relentless
pioneering and innovative spirit that is unparalleled in the apparel
industry. Our range of leading jeanswear and accessories are available
in more than 110 countries, allowing individuals around the world to
express their personal style. For more information about the Levi’s®
brand, its products and stores, please visit www.levi.com.
About the Dockers® brand
The Dockers® brand has embodied the spirit of khaki for more than
twenty years. Quality? Always. Authenticity? Check. Dockers® makes
khakis that do their job so you can do yours. They’re talking
good-looking pants in a full range of fits, and the essential goods to
go with them, for men and women. No compromises in quality. Just
versatile, essential style. Day to night. Monday to Sunday. In over
forty countries around the world. Wearing the pants has never looked so
good. For information on the Dockers® brand and its products visit www.Dockers.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name
apparel companies and a global leader in jeanswear. The company designs
and markets jeans, casual wear and related accessories for men, women
and children under the Levi’s®, Dockers®, Signature by Levi Strauss
& Co.™, and DenizenTMbrands. Its products are sold in
more than 110 countries worldwide through a combination of chain
retailers, department stores, online sites, and franchised and
company-owned stores. As of November 28, 2010, the company operated 470
stores within 27 countries. Levi Strauss & Co.’s reported fiscal
2010 net revenues were $4.4 billion. For more information, go to http://levistrauss.com.
Read more »
Read more »
