JUICY COUTURE CELEBRATES ITS ARRIVAL TO SOUTH BEACH
Exclusive Cocktail Event Featuring DJ Performance by The Nervo Twins
Last night, Actress, Camilla Belle along with Wilhelmina models, Holly Owens, Lacey Nelson and Quinn Gaillard celebrated Juicy Couture’s new home in the heart of South Beach at the architecturally iconic 1111 Lincoln Road, offering guests a first-look at the new 1,600 square foot art deco retail space. The vibe of the exclusive opening was set with a Miami-esque cocktail party highlighted with a DJ performance by Mim and Liv Nervo, the renowned 28 year old Australian twins.
The Miami location not only offers the perfect beachy, day and night pieces from the Juicy Couture collection, it also debuts lifestyle options including art and literature, a first for the brand. Featured works include A Place in the Sun by Slim Aarons, Pools by Kelly Klein and Cecil Beaton - The Art of Scrapbook by James Danzinger. Custom designed surfboards and artwork by various artists including Hannah Hooper are on display, signifying just a glimpse into the future of the evolving brand.
Additionally, Juicy Couture dedicated proceeds from the event to Women of Tomorrow, a Miami based organization founded by multi-Emmy Award winning journalist and award winning author Jennifer Valoppi. Women of Tomorrow empowers young women through a unique mentoring program with highly accomplished professional women and scholarship opportunities.
Thursday, March 24th, 2011
Juicy Couture Store
1111 Lincoln Road
Miami South Beach, Florida
Photos by Seth Browarnik/WorldRedEye.com